Privacy policy

This Privacy Policy outlines how Fragmo Scents collects, utilizes, and shares your personal information when you engage with our website or make purchases from us.

*Personal Information We Collect:*
When you visit our website, we automatically gather certain information about your device, such as your web browser, IP address, time zone, and cookies. We also collect data on the specific web pages or products you view, the websites or search terms that led you to our site, and your interactions with our platform. This information, collectively termed "Device Information," helps us enhance your experience.

We employ various technologies to gather Device Information, including cookies, log files, web beacons, tags, and pixels.

Additionally, when you make a purchase or attempt to do so through our website, we collect pertinent details such as your name, billing and shipping addresses, payment information, email address, and phone number. We term this data "Order Information."

In this Privacy Policy, "Personal Information" encompasses both Device Information and Order Information.

*How We Use Your Personal Information:*
We primarily use the Order Information to fulfill your orders, process payments, arrange shipping, and send you order confirmations and invoices. Furthermore, we utilize this information to communicate with you, screen orders for potential risks or fraud, and, in accordance with your preferences, furnish you with relevant product or service information and advertisements.

The Device Information aids us in risk and fraud assessment, particularly through IP address analysis. Additionally, it enables us to enhance and optimize our website, generate analytics regarding customer behavior, and evaluate the effectiveness of our marketing endeavors.

*Sharing Your Personal Information:*
We share your Personal Information with select third-party service providers to assist us in utilizing this data as described above. For instance, we utilize Shopify for our online store functionality and Google Analytics to understand user behavior on our website. You can learn more about how these service providers handle your Personal Information through their respective privacy policies.

We may also disclose your Personal Information to comply with legal obligations, respond to lawful requests for information, or safeguard our rights.

*Behavioral Advertising:*
We employ Personal Information for targeted advertising and marketing communications tailored to your interests. You can opt out of such advertising through various platforms like Facebook, Google, and Bing, or by utilizing the Digital Advertising Alliance's opt-out portal.

*Your Rights:*
If you are a European resident, you possess the right to access, correct, update, or delete the personal information we hold about you. You can exercise this right by contacting us via the provided contact information.

*Data Retention:*
We retain your Order Information for our records unless you request its deletion.

*Changes:*
We may periodically update our privacy policy to reflect operational, legal, or regulatory changes.

*Minors:*
Our website is not intended for individuals under the age of 13.